No
one seems to know for sure what the immediate future holds, but we do know
that this is not the first time the print industry has felt the effects of
such an economic slow down.
We
can however borrow from our experience and understanding of the industry at
such times.
The
industry is often the one of the first to be hit by a cutback in spending.
Conversely it is also one of the first business sectors to recover as
industries try to stimulate business through below-the-line marketing.
For
companies willing and able to shop around it is a buyers market.
Those
not in a position to shop around, may find themselves vulnerable to
companies needing to recover profits lost from other income streams.
One
thing that is beginning to show out is the fact that large company groups
do not work in the New
Zealand print market. Already these
large companies are following the trends of similar companies that existed
in the 80s and 90s, scaling down operations and services.
The
Governments lead in the economic recover is crucial.
After
our last change in Government, although times were much better then, it
took around 7 months for spending to increase as the Government and new
Ministers got to grips with things and made their changes.
Expect
change: a few companies will disappear, especially as the large
internationally owned companies bully them out of the market place and
large companies will retrench perhaps quitting the New Zealand
all together.
There are a lot of very
good, New Zealand
owned printing companies out there and they want to do work for you.
Let us put you in touch!
